One way of increasing your business success is going from Business Owner to Entrepreneur
This point is very critical to your overall success.
A Business Owner = An individual that cleans offices for a living.
An Entrepreneur = A person who owns a cleaning company to build a customers base and also has other offerings. They offers specialized cleaning, has another division that may specialize in restoration, has other products they can offer and affiliate relationships with those providers
As an entrepreneur there are two different ways to expand the business, Vertical and Horizontal.
An example of vertical expansion is someone who goes up and down the supply chain and buys their vendors and customers.
An example of horizontal expansion is realizing the real asset, the value of the customer relationship. You can buy or start related businesses that your customer is already buying services. A restaurant owner who starts a catering business, an event planning service, a D.J. service, a professional photo shop, a wine store, limo service etc…
This point is very critical to your overall success.
A Business Owner = An individual that cleans offices for a living.
An Entrepreneur = A person who owns a cleaning company to build a customers base and also has other offerings. They offers specialized cleaning, has another division that may specialize in restoration, has other products they can offer and affiliate relationships with those providers
As an entrepreneur there are two different ways to expand the business, Vertical and Horizontal.
An example of vertical expansion is someone who goes up and down the supply chain and buys their vendors and customers.
An example of horizontal expansion is realizing the real asset, the value of the customer relationship. You can buy or start related businesses that your customer is already buying services. A restaurant owner who starts a catering business, an event planning service, a D.J. service, a professional photo shop, a wine store, limo service etc…
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